Your first broadcast — without getting your number banned

A new number has no history with Meta. A large first campaign from it looks like spam even when every number on the list genuinely consented.

And block reports from recipients are the first signal Meta measures your number's quality by. A handful is enough to cut your daily limit.

A ban is Meta's decision. Nobody — not us, not any other platform — can lift it. Prevention is the only remedy.

• Confirm every number on it agreed to hear from you. A purchased list is a guaranteed ban.
• Remove malformed and duplicate numbers. The platform normalises numbers and catches duplicates at import.
• Segment with tags. A relevant message to 500 people beats a generic one to 5,000.

Do not start with the whole list. The plan that works:

Day 1

50 numbers. Watch delivery and read rates.

Day 3

150 numbers, if read rate is above 40% with no reports.

Week 2

500 numbers.

After that

Double weekly while the indicators hold.

If the read rate drops sharply or reports appear — stop. Find out why before continuing, not after the number is banned.

• Send at reasonable hours in the recipient's day. The platform schedules in your workspace timezone.
• A marketing message at dawn becomes a block report, not a sale.
• The platform warns you when a schedule lands in quiet hours.

• Delivery below 90% means a problem with the list.
• Read rate below 30% means the message did not matter to the recipient.
• Any block report means stop and review the content before the next campaign.
• The campaign report shows real cost, billed on what actually sent rather than on the recipient count.